Senior marketing leadership with deep fintech expertise
I've spent my career at the intersection of marketing and financial services — leading teams, launching products, and helping fintech companies figure out what their marketing should actually be doing.
I've worked with some of the most recognized names in the industry — BlackRock, LendingClub — and across the full range of fintech: banking, lending, wealth management, and beyond. I've managed multi-disciplinary teams, driven product launches that generated millions in revenue, and led marketing organizations through the kind of moments that test everyone.
I believe the best marketing leaders aren't specialists. They're multi-disciplinary operators who understand the full picture — every channel, every audience, every stage of growth — and adapt as they go. They understand your business goals, your strategy, and your audience. That's what I bring. And I'll tell you when something isn't working, because that's more valuable than someone who just executes what you ask.
I work with three clients at a time. That's it. When I take on an engagement, I'm a real part of your team and someone you can rely on — not a vendor you have to manage. I think of things you wouldn't think of. I do things you don't have time to do. And you’re going to love it.
What it’s like to work with me
I push back early
Before we do anything, I ask a lot of questions. No assumptions and no wrong turns, just pure alignment with your goals and what you need.
I see the whole field
I’m not an expert in one tactic, I’m an expert across tactics. GTM strategy, product marketing, team design, channel mix — we go where we need to go, and prioritize what you need most.
I’m selective about who I work with
I work with smart people who want to do great work. No jerks. Life is too short.